Six Benefits of Omnichannel Marketing today

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The results of a successful campaign using integrated omnichannel business processes can ultimately lead to better customer experience, increased customer loyalty, increased brand visibility, better analytics, accurate marketing targets and high customer retention. Let's take a closer look at six benefits of omnichannel marketing:

1. Better data collection and analysis

With an omnichannel strategy, you can collect and unify customer data from different channels and systems such as cookies, device IDs, shopping carts, social media, mailing lists, point-of-sale (PoS) systems, loyalty and referral programs, etc. With the help of this information, you can maintain a 360-degree view of every consumer who engages with your brand.

Using the collected data, you can analyze customer behavior, interests, and intent for better campaign design that will ultimately lead to higher conversion rates.

2. Better customer segmentation, better campaign design and targeting. Analyzing your consumer data will help you find your ideal customers and segment them according to their intentions.

This information will empower you to create better campaign designs. For example, if a customer has already purchased a dining table set, advertising about the same product will only annoy them. In this case, you can move to cross selling or selling with advertisements for sofa sets, beds or your other products.

3. Greater synergy across departments and omnichannel.

Omnichannel marketing creates better synergy across all channels by engaging consumers through whatever channels they prefer, as well as connecting those conversations across channels – all without losing data or context.

For example, a customer buys clothes online and visits your store to return them. Because of your integrated processes, you can pull customer data in seconds and complete returns in no time. Plus, you can acknowledge their individuality with personalized on-site and online experiences.

4. Better brand visibility

Omnichannel marketing helps place your message across all channels in a consistent and timely manner – be it mobile, online, or in-store – whatever is most convenient for your customers. Every time a customer encounters your brand, they are offered a seamless and personalized customer experience. This leads to better brand visibility, which means greater customer loyalty.

5. Save cost

With the insights that come from collected data, you can drive your marketing campaigns and use your resources more efficiently. Analyzing omnichannel data will also tell you where and when to concentrate on certain channels more than others for much more profitable returns.

For example, your Google ads may do much better than your Facebook ads when you consider the CPC, CTR, and CTA of both platforms. It makes more sense to spend less on Facebook ads and concentrate more on Google ads.

6. Get higher ROI

The benefits mentioned above ultimately lead to better customer engagement, which in turn leads to more conversions and higher ROI.

Conclusion

When it comes to omnichannel marketing, consistency is important. Evaluate where you are, where you want to go and understand that the future of retail is an integration of both online and in-store shopping, enhanced and tailored to the user experience across multiple channels through whichever method customers prefer.

Contact us for a more detailed discussion.