11 Benefits of advertising your product on Facebook ads

1. Facebook Advertising Platform Offers Powerful Analytics

Mark our words: You won't find these analytics anywhere else.

Facebook has no limits when it comes to providing you with reports and analytics about your advertising performance. You don't have to guess or make your own assumptions about what works and what doesn't. Instead of having to determine conversion rates and other social metrics, you'll see them already neatly laid out for you right inside Ads Manager. All you have to do is analyze it and determine your next steps.

You are given metrics about your weekly reach, post engagement, page likes, and which posts are performing best. But it doesn't end there. Get insights into things like clicks, conversions, and even sales. And honestly, this is just the tip of the iceberg.

Analytical

By looking at this data, you can advertise ads by adjusting ads or ads based on what is needed, rather than having to guess or find out later that your investment was wasted. Remember, if you can't track and measure something, you can't know whether it's working or how you can improve it.

Facebook ads give you so much power to track and measure the progress of your ads.

2. You Can Microtarget Your Exact Audience

Facebook's targeting capabilities in terms of level of granularity are incredible. You can target based on interests, behavior, demographics, age range, connections, location, or language. You can target your competitors' fans.

Targeting capabilities can dig deeper than other platforms, and you can layer them and combine them to ensure you eliminate users who are not in your target market. This is important! The quality of the audience is more important than size. We want repentance. You should look for Facebook users who are potential customers – people who are likely to buy your product, not just random visitors.

Targeting is perhaps where Facebook excels most compared to other advertising platforms. You won't find this option anywhere else.

3. You Can Create Ads That Serve Your Specific Goals

goal calendar

The act of creating ads on Facebook is made simple by the platform. It guides you through the steps that allow you to choose an ad type, target your audience, and set your time frame and budget.

Plus, ads can be customized based on what you actually want to achieve. Facebook calls them “goals.” Whether you want to post engagement, website clicks, page likes, or something else entirely, you can create ads based on that.

This allows you to better control the ads you create. It also tells Facebook how it should optimize your ads to give you the best results.

Since ads are customizable, you can create something that will reflect your brand and target audience for better response.

4. You will reach more people than you
With Organic Posts

Ah yes. Organic reach. Let's talk about this now.

If you run a business page, you may not realize that only a small percentage of your followers see what you post. This may sound extreme, but it is completely true.

Over the past few years, Facebook has reduced the visibility of business pages in news feeds – a frustrating algorithm update for business owners everywhere. Even Mark Zuckerberg confirmed that they would prioritize posts from friends and family more often, effectively putting our business pages on the back burner.

If you are going to use Facebook for marketing in any capacity, you must use advertising if you want potential consumers to know about your business. You don't need a huge budget, but you do need one.

Facebook Ads give you many benefits, and if you know how to target and create them, the benefits you will see will be worth every penny.

5. Advertising Allows You to Remarket to People You Have Interacted With

Remarketing is another way to reach your target audience, as users who have visited your website before will see your ads. Let's talk about why this is important.

The first time people see your business on Facebook or your website, they may glance at it and not go any further, even if you interest them slightly. And why do they do it? They don't know you, and they have no reason to trust you. In the future, if they see your ad again, this gives you a higher chance of converting those people.

One point of contact will not be enough. People need to see your brand anywhere from three to seven times before they finally take action.

6. With the Right Targeting, You Can Get Clicks and Conversions for a Cheap Price

That is possible because Facebook CTR (click-through rate) continues to increase due to their improved advertising tools. That's why businesses learn how to use advertising properly. Due to continuous improvements in targeting capabilities and creativity, business owners can effectively target the audiences they want to reach, and they can do it at low cost.

With the minimal fees you pay to run Facebook ads and specifically targeting only the people you want, you spend a small amount of money to reach however many people you need and ultimately make money from your ads.

To be clear, what ends up costing you the most money is testing your ads, which you should almost always do. Facebook ads almost never work on the first try and need to be changed. This is very normal. You should take this testing stage into account when setting your budget.

7. You Can With Easily Find New Leads With Facebook Ads.

Once you find your fastest converting audience, you can attract people who are just like them by using “lookalike audiences” on Facebook. This feature allows you to take a custom audience and use Facebook to find similar people who are most likely to buy from you.

woman using smartphone

Conversion pixels, those who installed data from your app, and your Facebook fans can be used to build lookalike audiences. You can define your size and targeting options more deeply to ensure that your lookalike audience accurately reflects your target market.

8. You Can Add Custom Call to Action Buttons

The majority of digital ads have a CTA (call to action) button that will take your audience to the desired destination, such as your website. This is effective because you actually have to tell people what to do. Then, they are much more likely to do so. It sounds simple, but it makes a huge difference in the performance of your ads (and your blog!).

Additionally, users often seek more information before making a decision.

By using Facebook ads, users can easily navigate to your website; but there are other options too. Currently available CTA buttons include Order Now, Apply Now, Contact Us, Register, Download, and Learn More.

9. People Are Almost Always On Social Media

Businesses can't ignore Facebook. That's big. It's everywhere. That's why your business needs a Facebook page – because current and future customers are there. On average, a person spends almost 2,5 hours every day on social media, and Facebook is their go-to place.

Follow the crowd. If the majority of your target audience is on Facebook, then you should be on Facebook too.

10. You Can Easily Scale Your Content Promotion

If your website consistently has great content, you want people to notice it. That's the reason why you consistently share updates across your social media networks. But do you think that's enough? Unfortunately no.

Facebook Ads exist to amplify the reach of your content. Because of advertising, you will end up reaching more people than ever organically. This makes it not only feasible but easy to scale your marketing strategy. Once you get an ad that converts really well, you put more and more money into it until it no longer works the way you want. You can also create duplicate ads and target other segments of that audience.

If you spend a little money on advertising, amazing things can happen.

11. You'll Drive Customer Loyalty

Today, many businesses use Facebook pages properly to help their followers feel part of the community. This page gives businesses the opportunity to interact directly with customers to build their brand image and increase customer loyalty.

One of the many benefits of Facebook advertising is that it provides businesses with greater opportunities to engage their audience. This will lead to more growth, higher retention rates, and ultimately more sales – all because you are using Facebook ads to build better relationships.

Facebook ads may be cheap, but don't underestimate them just because of the price tag. They will take your business to a new level. Remember that there is a learning curve. Ads Manager is not intuitive, and you can't expect results overnight. Truly, you can never expect overnight results when it comes to business.

However, if you dedicate time to learning how to use the platform, and you test, test, test your ads, you will eventually find success spending money on Facebook.

Are you currently running Facebook ads? How are they? Let us know in the comments section below!